Riding The Tiger

Priscilla Nelson and Ed Cohen were senior learning leaders for Satyam Computer Services, a global organization that went through a $2.5 billion scandal when the chairman confessed to “cooking the books,” causing the near bankruptcy and closure of the company. They detail the lessons they learned during their 2005-2009 tenure in their book, “RIDING THE TIGER: Leading through Learning in Turbulent Times.”

Organizations are made up of both conscious and accidental cultures, and a crisis truly magnifies both, Nelson and Cohen note. The conscious culture comes from what’s written and documented. The accidental culture comes about from those accepting and performing around unwritten or unspoken behaviors and norms passed from one employee to the next, and even one generation to the next.
If the organization has planned and prepared well, Nelson and Cohen say, many programs and systems will be in place when turbulent times hit. “If not, then the road back will be tricky and filled with additional challenges because it requires shifting the organization’s culture to get it back on track. Attempting to shift from the accidental culture back to the desired conscious culture is a daunting task.”

Nelson and Cohen determined there are four steps to regain or establish a conscious culture:
Identify all of the components of the existing culture. Include the written, spoken, unspoken, and unwritten.
Facilitate what to keep, what to eliminate, and what to add. This step merges the positive accidental culture into the conscious culture and helps identify the negative accidental influences that need to go away.
Revisit your organization’s core purpose and values, and reorganize them if necessary. To get Toyota back on track, for example, Akio Toyoda realized the need to shift his purpose to “serving the greater global community” in addition to caring for his employees, the team, neighbors, and protecting the organization. When documented as part of the conscious culture of Toyota, this shift has the potential to positively change the organization forever.
Communicate and reinforce the core purpose and values. A conscious culture can drown out the accidental culture only when it is consistently communicated and reinforced.
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I received your book on Friday and have read it twice!  I will be reading it many times more, it’s like a new bible of usefulness in the work that I do.

As to page six, paragraph two “Somehow, something good must come from this catastrophe.” – Something phenomenally important and inspiring has indeed come from an event that I almost wish to have been part of.  Many congratulations to you both, I know too many people who very quickly wish to distance themselves from disaster, however, you have courageously ensured that all the good lessons and experiences are captured here for all time and in a most constructive and humanistic fashion. Genius!

I could almost write a whole book of praise after two reads!

I do hope that the “leaders” of the financial crises buy your book and learn from it.  Some day, when I put together my own book of life experiences in helping people to deliver sustainable change, I’d be grateful for your counsel. Many things in your book clearly articulated thing that I already knew but did not consider so deeply until now.

My very best wishes and look forward to reading of your next adventures.

Regards

Diane McWade
CEO
Evolution Network Limited
http://www.linkedin.com/profile?viewProfile=&key=7256585&trk=tab_pro

Organizations are made up of both conscious and accidental cultures and turbulent times truly magnify both.  The conscious culture comes from what’s written and documented.  Its accidental culture comes about from those accepting and performing around unwritten or unspoken behaviors and norms passed from one employee to the next, and even one generation to the next.  Most likely an employee “knows” that it is part of the culture, yet it has never been documented. Accidental cultures can create both positive and negative outcomes.  Here are examples of how the accidental culture emerges:  At one business, a team has an impromptu happy hour every Friday where they celebrate all their accomplishments, welcome new members and say goodbye to those leaving. 
 
Another business tolerates leaders and managers that chastise employees in front of others.  Yes, we’ve all seen this at some point in our careers and maybe you are currently experiencing this kind of culture in your organization.  Obviously you would not see anything written that encourages this behavior which is why this is a good example of how accidental culture emerges.  And in fact over time, it may become so acceptable that it is actually not considered a violation of core values when it happens.
 
Sometimes process leads to accidental culture.  Many organizations require their people to complete times sheets (beyond the hourly workers).  This is quite common in service organizations where time is billed to the customers.  Logging hours spent on each project is a mandatory part of the job and yet while necessary, it can accidentally create a “watch the clock” type of culture.
 
As stated earlier, a conscious culture evolves from written and spoken goals, values and behaviors, and practices that are taught, measured and reinforced in the organization.  There are distinct benefits to a conscious culture:
 
·       Leaders more rapidly assimilating to the culture
·       Employees more quickly understanding the range of acceptable behaviors
·       Recruitment is easier
·       It is easier to identify and take action when there is a lack of fit.
·       There is a likelihood of successful integration in the case of a merger or acquisition
·       Systemic change is easier because there is no battle between the conscious and accidental cultures