Here is an article we thought would be of interest to you especially in these times when the debate about customer or employee first continues.
Please also read the comments, one of them quoted from our new book, Riding the Tiger
What do you think? Share your thoughts…
SmartPlanet
For better customer relationships, concentrate first on employees
By Heather Clancy | Jul 23, 2010 |
The first priority of every company should be serving customers, right? Wrong, according to a new book from IT services firm CEO Vineet Nayar, called “Employees First, Customers Second: Turning Conventional Management Upside Down.”
This is the management philosophy that HCL uses to run its business, a philosophy it embraced back in 2005. Why should you listen? For one thing, HCL actually grew during the 2008 to 2009 recession, recording revenue expansion of 23.5 percent last year alone.
The issue for Nayar is that managers don’t spend enough time concentrating on empowering and “enthusing” the employees that have the most contact with customers. Here’s his observation from a press release about the book:
“Perhaps the biggest surprise for readers of my book will be that Western-style companies can achieve even greater success by making their approach to business more democratic. Companies with traditional top-down, pyramid-like hierarchies with rigid reporting structures make it very difficult for critical competitive information, garnered on the front lines, to flow uphill to the C-suite, where strategic business decisions have traditionally been made.
This is not to suggest that you should coddle your employees. This is a strategy focused on accountability and results. Those results are transparent to everyone. One example given in the book focuses on the company’s 360-degree performance reviews. If you are asked to provide feedback, you are given the results of that entire review. That applies all the way up to the chief executive himself. The way in which this happens is described in this book excerpt on the BusinessWeek Web site.
HCL believes that this sort of transparency — the transparency you see in social networking communities — will be particularly instrumental in motivating the workforce of tomorrow, Generation Y.
The services firm commissioned a survey among private sector employees to help share the ideas put forth in its CEO’s book. One finding was that 59 percent of the individuals surveyed said that they often see problems that have eluded the notice of their managers.
Close to 90 percent said they would be eager to share their observations for improving the business with their managers — if such behavior was encouraged and rewarded.
But, the problem is that employees today feel undervalued, according to the research. In fact, almost half the respondents said that employees are the least valued group with their company, after customers and top management. What’s more, about 20 percent said that when the present supervisors with a problem, the person promises to address it but never does. Personally, I would expect this last number to be higher and I’m glad that it is not.
The data was gathered during May and June 2010 from approximately 700 employees working for private sector firms with at least 300 employees.
I’m not a manager anymore, but I used to be, and I do know that the biggest motivator for my team was transparency.
I remember the leadership activity “Business Challenge” and the multiple discussions we would generate among the learning participants on stakholder delight. We talked about balance. One of the questions that would come up every once in a while was “If we were to compromise on one (Customer, Employee, Investor or Society), which one should be?” The answer was always this -Compromising on employee or society delight would eventually affect our brand – about our ability to “take care” in the eyes of the customer”.